- Conducted major quantitative and qualitative
consumer research projects for General Foods (Maxwell House brands)and the
Polaroid Corporation.
- Conducted the first AT&T focus groups on "cellular mobile
telephone" and subsequently was part of the team that developed the "cell"
phones in use today; implemented both qualitative and quantitative studies for
the company.
- Developed and conducted color, design, and new-concept studies for
General Electric's Major and Small Appliance Business
Groups.
As Founder and President
of Business Research Associates, designed and carried out studies for these and
other companies:
Consumer Products:
General
Foods Corporation... General Electric... Polaroid... J.B. Williams... Humana...
Six Flags Amusement Parks... Whitbread Ale... Massachusettes Museum of Fine
Arts...Westinghouse...Corning
Telecommunications:
AT&T...British Telecom...IBM...MCI...Northern Telecom...Sprint
DP/MIS
Hardware and Software:
Acer...Adaptec...APC...
Artisoft...AT&T... Boole & Babbage...Connor...Corel...Dell...
DaVinci...Digital... Eagle... Goldstar...Hitachi...IBM...Informix... Intel...
Kyocera... Lotus...LSI Logic...Motorola...Mountain... NEC...North
Hills...Novell...Okidata...Progress Software Company...QMS...Samsung
(Panama)...SAS... Sharp...SNI...Stratacom...SGS-Thomson...
Distributors:
D&H...Ingram-Micro...Merisel...MicroAge...Tech Data...Vitek...Wyle :
Publications:
Business Week...Communications Week...Computer
Reseller News...Computer Retail Week...Computer Shopper Electronic Buyers
News... Electronic Engineering Times...Federal Computer Week...Information
Week... Network Computing...Sports Afield...System Network
Integration…Thomas Publishing Company…VAR Business
Financial Services:
Morgan Stanley...Citibank...Chase...
Openheimer Funds...The New England...Chubb... UNUM...American
Express
Advertising Agencies:
ARI...Backer Spielvogel
Bates... DDB-Needham...Griffin Bacall ...Lintas...McCann-Erickson... Messner,
Vetteri, Berger, McNamee, Schmetterer... Ogilvy & Mather...Pagano, Schenck
& Kay...Young & Rubicam
Consulting Organizations:
BACG (London)...Baen & Company...McKinsey and Company...KPMG...Andersen
Consulting...BPRI (London)...Critical (London)
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