- Over 35 years experience in
advertising and marketing.
- More than 30 years
internet experience including ARPANET and more than ten years of on-line web
research.
- Background covers nearly all
sectors of the marketing, but focus has been mainly on new product development
and evaluation mainly in high tech areas and B2B.
- Major consumer clients
have included General Electric Corporation (Major and Small Appliances), and
AT&T. B2B clients include a wide array of corporations including, finance,
high tech, publications, consulting firms and others.
- Has directed research
projects from one-on- ones with Fortune 500 leaders to very large segmentation
and national probability studies.
- Highly experienced in
all facets of qualitative and quantitative research operations -- questionnaire
and tabulation design, data collection, and analysis.
- Marketing Director for the
start-up of Princess Marcella Borghese, then a division of Revlon -- In four
years developed, researched and introduced the complete makeup, eye, bath,
treatment and fragrance lines.
- Chemistry and
Mathematics from Hobart College
- Marketing at the Harvard Business School
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