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Packaging, label and logo design Study design. Four labels were evaluated individually in random order. The four were then shown together and a preference required. The preferred label was presented on each of three bottle designs, evaluated separately, then together, and a preferred combination selected. The Preferred label and bottle combination was then shown and a series of evaluation questions was presented. The total sample completed sample of qualified women was completed in thirty six hours with top line summaries very shortly thereafter. Studies similar to this one have
been used in evaluating internet e-businesses, advertising and new
product concepts, as well a number of business to business issues. Web Tel
interviews. Education Health Studies A major school district in California wanted to understand how faculty staff and students viewed various physical aspects of their various campuses. A web survey was conducted among each group Students were told where to find the study and used their school IDs as the password, Teachers and other employees used their school e-mail addresses. Because the contact information was provided by the client, there was no charge for sample construction. In addition, the study was estimated on a set price that did not depend on the size of the sample. Similar studies have been held
with major hospital organizations. Recently we conducted a 10,000 email-out study on behalf of a major state's PTA. The study, to all levels of the organization, assisted in the positioning of major PTA govenmental activities. NOTE: Internet
studies have changed the way people answer "open-ended" questions.
Pre-web studies asked the respondent to write an answer. Mono syllabic
answers are now a thing of the past. The respondent is sitting at a
keyboard and is completely willing and ready to express themselves.
Our first studies using open ended questions quickly taught us to give a
considerable amount of space for answers and to develop efficient ways to
analyze them. Corporate
positioning Interviewing The Uninterviewable A client who manufactured a highly
advanced method of correcting an inherited medical condition, wished to
interview people who were considering the implant and those who had committed
to a specific brand. The product had very limited distribution.
Respondents were located throughout the United States and many had severe
hearing loss that mitigated against a personal interview. By conducting
the study over the web, We were able to obtain the targeted information at the
respondent's convenience, open ended questions were answered completely and
accurately, travel costs were eliminated, and the size of the sample
substantially increased. Multi-Lingual Studies |